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3 Pillars For Elevating Account-Based Marketing (Using The Persona-Based ABM...
Seven Pillars of Wisdom rock formation in Wadi Rum, Jordan (Photo credit: Wikipedia) In B2B companies, new account acquisition is an important strategy. Perhaps as important, if not more, is growing...
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Will B2B User Marketing Be The Next Big Thing?
English: Visitors are checking the Laptops at ‘Infocom 2004′, the largest Information and Technology fair at Kolkata (Photo credit: Wikipedia) The wave of digital technology and transformation...
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Buyer Decisions Are Not What You Think
by Gregor Črešnar When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many...
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How Understanding The Goals And Intent Of Buyers Can Transform Marketing
Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals....
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Pursuit Of Goals Drive Buyer’s Journey
Customer Journey by Rafael Garcia Motta One of my favorite apps is the Starbuck’s app. Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location....
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Rethinking Buyer Personas In An Era Of Digital Transformation
Illustration by Louis Prado In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally...
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New Approaches To Understand Customers Needed In A Digital Transformation World
Illustration by Nikita Kozin In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these...
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Reboot Buyer Insights To Drive B2B Growth
Illustration by Gregory Cresnar B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are...
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Power Account-Based Marketing With Buyer Insights
Illustration by Gregor Cresnar Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an...
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3 Forces Shaping The Future Of B2B Marketing
Illustration by Gregor Cresnar (This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions...
View ArticleClik here to view.
How Understanding The Goals And Intent Of Buyers Can Transform Marketing
Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals....
View ArticleClik here to view.
Pursuit Of Goals Drive Buyer’s Journey
Customer Journey by Rafael Garcia Motta One of my favorite apps is the Starbuck’s app. Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location....
View ArticleClik here to view.
Rethinking Buyer Personas In An Era Of Digital Transformation
Illustration by Louis Prado In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally...
View ArticleClik here to view.
New Approaches To Understand Customers Needed In A Digital Transformation World
Illustration by Nikita Kozin In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these...
View ArticleClik here to view.
Reboot Buyer Insights To Drive B2B Growth
Illustration by Gregory Cresnar B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are...
View ArticleClik here to view.
Power Account-Based Marketing With Buyer Insights
Illustration by Gregor Cresnar Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an...
View ArticleClik here to view.
3 Forces Shaping The Future Of B2B Marketing
Illustration by Gregor Cresnar (This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions...
View ArticleThe Buyer Mindset Is Your Key To Post Pandemic Recovery
The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are...
View ArticleHow To To Enable Your Marketers And Sellers To Truly Understand Target Buyer...
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about...
View Article5 Ways To Supercharge Your Personalization With Buyer Persona Insights
Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying In 1990, at the end of the Cold War, both President George H.W. Bush and President Mikhail...
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